13 Sep Transcript of Saxonville Case. 70 years old. Based in Saxonville, Ohio German Heritage Variety pork sausage products. Branded Products 70%. 1 Sep Free Essay: SAXONVILLE SAUSAGE COMPANY CASE SUMMARY Saxonville sausage, a privately held company has been doing business. Kevin Tame Saxonville Sausage Case Question 1: What is the current situation? 2/5/ Saxonville Sausage is a privately held 70 year old company that in.

Author: Zulkigor Nam
Country: Lesotho
Language: English (Spanish)
Genre: Education
Published (Last): 2 December 2016
Pages: 252
PDF File Size: 6.55 Mb
ePub File Size: 3.88 Mb
ISBN: 490-1-53903-702-5
Downloads: 29642
Price: Free* [*Free Regsitration Required]
Uploader: Gutilar

How was the research methodology determined? Generate Concepts Consumers prioritize and improve concepts.

What would saxonville sausage case the marketing tactics used to execute it? The consumers felt that family connection was saxonvlle most important attribute, family and friends eating good food, enjoying each other. Saxxonville Sausage did not know who their target consumer was and the research methodology was chosen saxonville sausage case learn this.

Develop a research design and explain what behaviors, demographics, and lifestyle components you deem important and why. After reviewing the research results, it can be concluded that women are the primary purchasers of Italian squsage. Because Saxonville Sasuage Company has to do a lot of research to find the new information they needed that would help give them saxonville sausage case better idea on how to market their product.

Do you saxonville sausage case want to delete this prezi? Cancel Reply 0 characters used from the allowed. With this information we are then able to enter a different market. Delete comment or cancel.

Second step was a sequential round of consumer sessions to gain reactions of the different positioning ideas, the third step was to take all saxonville sausage case the new information and have consumers prioritize it, the final step was to test the concepts to evaluate what would work best with their consumers.

This information is important because with out it Saxonville wouldn’t know who to properly target and resulting would be there awareness still low. saxonville sausage case

Related Posts (10)  REARVIEW MY ROADIES JOURNEY PDF

Saxonville Case by Monica Kran on Prezi

Saxonvil,e researchng they found majority of their consumers were women, agedworking full or part time and some even used sassuage as much as 3 times a month. What were the research results?

Developing this position would easily attract women who saxonvllle to bring the family together for dinner. Sequenced Consumer Sessions Develop and gain reactions to certain product positions. Exhibit 4 states that the Italian Sausage “had the same effect as popcorn at the movies”. Invited audience members will follow you as you navigate and present People invited to a saxonville sausage case do not saxonvile a Prezi account This link expires 10 minutes after you close the presentation A maximum of 30 users can follow your presentation Saaxonville more about this feature in our knowledge base article.

This image could make a more home-made feel to the meal. Also, Saxonville Italian Sausages has a home-grown image. Neither you, nor the coeditors you shared it with will be able to recover it again. Houston, we have a problem! Following thatclever cooking was the second most important attribute because consumers wanted a product that can be combined saxonville sausage case other high quality ingredients that saxonville sausage case be prepared numerous ways and still allows her to add her saxonville sausage case special touch to the dish.

As the smell of popcorn draws people in, the smell of the Italian Sausage would bring the family to the table with little or no effort saxonville sausage case the mother. Case Study for Saxonville Sausage Company 1.

Family Connection Saxonville sausage case Cooking “Crowd pleasing favorite that brings the family together. As our product is being sold I would like to enter every consumers zip code into our data base as they buy our product. They saxonville sausage case known for their high quality meats. The name of the Italian Sausage, the packaging on the product, the way they would advertise the sausage as well as the people they needed to target the sausage to were just a few of the objectives the company planned to focus on while conducting their marketing research.

Related Posts (10)  ANALISI TECNICA DEI MERCATI FINANZIARI MURPHY EBOOK

Present to your audience.

Marketeers – Case Study – Saxonville Sausage

This would help keep that home italian feeling that we are looking for. Blog 27 July 5 Prezi Next templates for your next business review saxonville sausage case July 4 presentation resources for creatives 22 June Prezi, Zoom, and Slido walk into a webinar: Qualitative Research Understand consumer needs and behavior.

Add saxonville sausage case personal note: The qualitative steps would bring out ideas and give a base with which to understand the target customers. Send this link to let others join your presentation: More presentations by Monica Saxonville sausage case Do consumers stay brand loyal when impul Many of these women considered Italian sausage as a great “meal-maker”, and cqse Vivio brand sauaage considered to be of exceptional quality.

Saxonville Sausage Case

See more popular or the latest prezis. Copy code to clipboard. Most of them work outside of the home and want to be able to prepare a home cooked meal for their families that saxnville easy to make, tastes great and that everyone gathered around the dinner table will enjoy.

What alternative do you recommend and why? Segment market Reposition and grow Vivio Nationalize the brand Increase revenue without cannibalization Challenges: The company was unsure of the way they were positioning their product and before launching a new marketing strategy to saxonville sausage case possibly new market they needed to do some saxonville sausage case essential research and analysis of sadonville.