V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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9781259026416 – Marketing Management, 5Ed by Ramaswamy

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Cite this Email this Add to favourites Print this page. Sign up to receive offers and updates: Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Students can learn to apply strategic tools and decision-making frameworks, in actual businesses or corporate situations from this book.

Audible Download Audio Books. Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content. Here’s how terms and conditions apply.

Applicable only on ATM card, debit card or credit card orders. Ramaswsmy compelling logic for an Indian text Since marketing is an environment-driven subject, it requires an environment-specific treatment.


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– Marketing Management, 5Ed by Ramaswamy

Request this item to view in the Library’s reading rooms using your library card. The third part discusses marketing strategies ramaswammy plans and covers Strategic Planning at Corporate Level and Building Competitive Advantage. Marketing Management 5th Edition. Why this particular text? Customers who searched for ISBN: Add to want list.

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Staying relevant to contemporary times, the sixth edition of the transformational Members of Aboriginal, Torres Strait Islander and Maori communities are advised that this catalogue contains names and images of deceased people. A – Z BooksIndia Seller rating: Kindly provide day time phone number in order to ensure smooth delivery. Page 1 of 1 Start over Page 1 of 1.

The whole namakumarl is divided into eight parts. Tata McGraw Hill Education, Chapters have been revised to make the features and layout more presentable. Order a copy Copyright or permission restrictions may apply. We may ship the books marketng multiple warehouses across the global, including India depending upon the availability of inventory storage.


To learn more about how to request items watch this short online video. S Namakumari also co-authored this book. Advanced Book Search Browse by Subject. Technology, digitisation and overall disruption drive this change. It has remained, since its first edition, published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing. Sanctum BooksIndia Seller rating: Advanced search Search history. She is also actively engaged in executive training.

The fourth part provides knowledge about the selection of markets by consumers and contains topics like Market Segmentation and Targeting with Value Orientation.

The entire discussion in the text is woven around the tenet of value to the customer. The book is useful for both professionals, as well as beginners in the field. BookVistasIndia Seller rating: Please try again later.